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Listen To Me Lad Says Jack
by: John Taylor
Once upon a time, a
very long time ago, when I was first starting out as an apprentice
engineer, I was told to sit next to Jack.
Jack was the longest
serving Draughtsman in the organisation and he was one of the most
lazy people I have ever met. However, I earned something very
important from Jack...
Jack gave me a small
project to prepare a technical drawing of a simple part for a
machine. I can't remember what the machine was but I made a mess of
my first attempt and hurriedly tried to rub it out before anyone
spotted my mistake.
"Listen to me lad"
says Jack, "just you remember that you get paid just as much to rub
out as you do to draw in the first place, so don't you be frightened
to make a few mistakes."
What a relevation! I
had just left school, where the philosophy was very much about
getting all your answers right, it was about high marks and passing
exams. And, now here I was being told that making mistakes was OK,
it was acceptable to mess up from time to time.
During my entire
business life I have never forgotten that lesson. I have learned far
more from my mistakes than I ever could from my successes. Knowing
that you have permission to get things wrong means that you can try
alternatives you can test different approaches.
How else can we make
progress, how else can we improve our skills, knowledge and
experince?
What is it that sets
the successful online entrepreneur apart from everyone else? The
answer is really very simple, they keep testing new ideas,
alternatives, different approaches.
The truly successful
online entrepreneur is willing to take risks. But their risks are
measured and the results are evaluated and they will embrace
improvement then seek even more.
Just like every
successful athlete, they record their performance, they seek ways of
gaining another small advantage. But every small incremental
improvement contributes to their record breaking performance.
What have you tried to
improve today, this week, or even this month? Are you happy with
your sales conversion rate? Are you signing up as many new
subscribers as you would like? Is your Pay Per Click campaign
achieving the highest level of click throughs?
Thanks to Jack, my
technical drawing ability improved leaps and bounds because I wasn't
limited by my fear of failure. Everyday I look for opportunities to
test and tweak some part of my sales process to improve my
profitability.
My next test on my
http://www.test-and-track.com web site will be a price increase.
My eBook is currently priced at only $34.97 and I am going to put
the price up to see if my sales volume drops. I hope you are reading
this in time to grab a bargain!
Copyright 2004 John
Taylor
About The Author
John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost your
conversion rate and generate increased profits. To learn how
testing and tracking can boost your profits click this link now:
http://www.test-and-track.com |
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